This weekend as millions have prepared to hear the words of esteemed church leaders at General Conference, the Church’s publicity team has also prepared for a General Conference like no other. In a bold move, taking notes from March Madness and other great conferences, the Church has decided to take on a sponsorship from Swig.

Stephen Allred, the official in charge of the project, described the undertaking in an exclusive interview with The Alternate Universe.

“Swig came and approached us with an offer and we just couldn’t say no. It didn’t hurt that they threw in free Swig drinks for all employees.”

These drinks can be seen beside each general authority. Elder Uchtdorf got the infamous “Dirty Dr. Pepper” while Elder Christofferson is sporting the good ol’ “Shark Attack” as can be seen by the gummy shark.

Allred also described the process of preparing the conference center.

“It was hard work getting the wood of the pulpit re-carved into a Swig Logo, but dang does it look good. Hanging the Swig banners was a little bit easier.”

It looks like the hard work paid off. The conference center looks like a new building decked with bright Swig logos and stands selling the sweet drinks.

The only person who seems to be mad at it is the rival company Fiiz. CEO Tiffany Waters said,

“Swig got the upper hand this conference, but we’ll see about the next one. That conference center will be ours.”