The magazine, which contains Cosmo’s workout routine, 112 recipes that use cougar tails, and a Q&A with the titular cougar himself, was expected to do very well but is now being considered one of the worst PR moves in BYU history. 

“I’ve had Utah Valley billboards telling me that ‘Cosmo Magazine Hurts Kids’ my entire life, I’m not about to let my children anywhere near it,” said Barbra Beverley, mother of twelve. 

Beverley’s neighbor overheard and agreed, saying that after peeking at the magazine she saw that it encouraged young people to, “dance in public, give high fives, and dunk basketballs from the 3-point line.” She claims that this is “absolutely disgusting.”

Elijah Snow, a BYU sophomore said that he “certainly hopes” that the claims he’s heard about Cosmo magazine are not true, because he “really doesn’t want to think about Cosmo like that.”

BYU spokesperson, and head editor of Cosmo, Jesica Pells has not taken the criticism well. “What, you don’t want to see a day in the life of an anthropomorphic cougar? That’s not appealing to you? GROW UP.” she tweeted after the negative feedback started to pour in.

When asked to weigh in on the situation, Cosmo did a backflip and then stared off into the distance for four minutes before scampering away on all fours.