In a move designed to “avoid the appearance of evil,” Bradley LeBaron, executive director of student health services, held a press conference Tuesday morning announcing that Hydro Flask water bottles would no longer be permitted on BYU premises. The stainless steel bottles are incredibly popular on campus, recognizable by their bright colors and sticker-filled exteriors. Students were notified of the change via an emergency YMessage.
“We felt that this move is in the students’ best interest,” LeBaron said while elaborating on the alcohol culture Hydro Flasks have created on campus. “The number of Word of Wisdom-forbidden beverages that could be in those vacuum insulated bottles is through the roof, and having “flask” in the brand’s name practically commands the Spirit to leave.”
Reactions on campus have been mixed. Some expressed frustration that their AirPods and Apple Watches would be their only remaining status symbols, while others were just grateful they still had dozens of lukewarm water fountains around campus to drink from. An unnamed student has created a Facebook event named “Raid Campus with Hydro Flasks, They Can’t Stop All of Us;” so far, 328 students have marked themselves as “going” while 511 additional students say they’re “interested.”
When addressing questions and concerns about the shocking announcement, LeBaron said that the BYU Store will be offering a buy-back program for existing Hydro Flask users, but that in order to maintain consistency with textbook sellback policies, students will only receive 2% of the original price of the bottles. LeBaron also assured that any water bottle brands without “flask” in the name, such as Simple and Contigo, would still be permitted.